The Most Used Keywords & How They Affect Your Online Success
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Should I be using the most used keywords or the least used keywords to bring traffic to my site? The answer should be simple, but it turns out to be far more complicated than one would expect.
So, which way to go? The answer implies a bit of both.
Most Used vs. Moderately Used Keywords
To break it down...
Naturally, we all want to use the most
searched for keywords in our online efforts to gain the most traffic
from search engines. The problem is with competition. Will it serve us
better to be small fish in a huge ocean of competition? Or, would we
fare better becoming the bigger fish in a small pond?
The real
question is: Are we ready to compete with the Internet giants? In most
cases, the answer is a definite no. And make no mistake, this is a
blessing of sorts. Imagine the man/womanpower, dollars and 'round the
clock attention it takes to stay at that level of competition. So
what's the key to getting the most bang out of your keyword bucks?
Enter Long Tail Keywords & The Most Used Alternate Keyword Phrases
The small pond is perfect for the beginning or moderate level marketer.
Low overhead, fewer risks and the added bonus of learning-as-you-go.
You get to be your own boss, make your own hours and make as many
mistakes as you like. Not to worry, your mistakes will teach you far
more than any premature success.
The key is finding out which
terms people actually use when they're searching. The second part of
the process involves digging deeper to find popular keyword phrases
with lower competition. After a few hours of diligent keyword research,
you'll begin to recognize the opportunities.
Evaluate You Keyword Finds
After finding some winning keyword combinations, type your keywords
into Google and study your page one competition. Go to all of the top
ten results for your keyword phrase. After that, go to their homepage
and see what pagerank the site has. If the site has a PR of 5 or less,
there may be room to break into that position with some on and off-page
optimization. If the site has a low to moderate pagerank and a low
number of backlinks, this could be your golden opportunity.
Start
Googling the page url in quotes to learn all you can about what sites
are pointing to it. You may be able to gain the same links for
yourself. Then, shoot for more links to tip the scales in your favor.
Don't Forget About Links
Create quality backlinks to help others find your new keyword optimized page.
Don't forget about links. If you become more skilled at building
backlinks, your opportunities to grab the hottest keywords will expand.
Also,
don't be afraid to go after some of the more competitive keywords.
Moving up from page three to one may just be a matter of time and
continued link building.
If you'd like to give yourself a
competitive edge, check out this automated keyword finding tool. It can
automate a lot of the hard work of finding good keywords. Take your
marketing campaigns to the next level.
Are you ready to earn lots of money online?
